Course covering:
Day-1: Orientation
Ø Introduction
Ø Overview Discussion
o Outsourcing.
o Freelancing.
o MarketPlace
o Payment Getway.
o PPC.
o SEO.
o Affiliate Marketing.
Creating Web site:
Day-2:
Making your blog site using Blogspot and other web 2.0
platform
Day-3:
- Making your website using Wordpess
Day-4:
- Wordpess E-commerce.
Search Engine Optimization
Day-5: SEO Fundamental
- SEO and search engine fundamental.
- What is search engine?
- How search engine works.
- How google works
- What is Search Engine Optimization (SEO)?
- Why does my website need SEO?
- Concept of Website promotion
Day-6: Keyword Research and Competitor Analysis
Ø Keyword Research & Analysis using tools
Ø Competitor analysis.
Ø Identifying and building your initial keyword list
Ø Keyword Research Tips & Ideas
Ø Using Google Insights for Search and Google Trends for
Keyword Research
Ø SEO Friendly Domain Selection Process
Ø Website planning & Site Structure
Day-7: On-Page SEO Part-1
- Title :
- Optimize Keywords in Title Tag
- Meta Description:
- Meta Tag Checker
- Optimize Keywords in Description Meta Tag
- Meta Keywords
- H1-H3 Tags
- Optimize Keywords in Heading Tags
- Image ALT tag :
- Optimize Image ALT tag
- Internal Links
- Google Tag
- Redirect
- Website cache
- URL Structure:
- Search Engine friendly URL optimization
- Optimize Keywords in URL
§ Use of ON page
SEO Checker tools
Day-8: On-Page SEO Part-2
- Site map (XML)
- Robot.txt file.
- Search engine indexing.
- Pinging.
- Google webmaster tools.
- Google Analytics
- RSS feed.
Day-9: OFF Page SEO Part-1
§ Off-Page
fundamental.
§ SEO Technical
Terms
§ Types of SEO
§ Methods of SEO
§ The concept of
Dofollow/ Nofollow Backlinks
§ SEO Tools, Add-On’s & Extensions: Discussion on different
SEO Tools
- Backlink checker tools, techniques and counts
- Checking the Backlink of a site/link
- StatCounter & other web analysis tools
- SEO SpyGlass
- Backlink: Backlink age , Backlink authority , Backlink popularity , How to get high quality backlinks
Day-10: OFF-Page SEO Part-2
- Forum posting.
- Blog Commenting(.edu, .gov)
- Social Bookmarking.
- Directory Submission.
- Profile Link building.
Day-11: OFF-Page SEO Part-3
- Article Submission
- Press Release Submission
- Yahoo Answers
- Classified ads posting.
- Web 2.0 Marketing.
- Video Marketing.
- Image Submission
Day-12: OFF-Page SEO Part-4
- Wikipedia Page Creation.
- Resource page backlink.
- and other form of backlink process effective now a days.
- Broken link / Backlink.
- Social Media Marketing.
- Facebook, Twitter, LinkedIn, Pinterest and other networking channels.
Day-13: OFF-Page SEO
Part-5
- Localization
- Personalized
- Map listing
- Review
Day-14: OFF-Page SEO Part-6
§ Usability
§ Usability Check list
§ SEO and Usability
§ How Content and Usability help ranking
§ Usability 101
Day-15: Search Engine Ranking Factors
- Search Engine Ranking Factors:
- Different SE Ranking factors will be discussed in more details.
- How to make google top rank step by step process.
Day-16: Google Update and
recovery
- Google Panda & Penguin Update and recovery tips (including any other latest updates)
- Answer and Question.
Marketplace:
Day-17: Odesk part-1
Ø oDesk Functionalities
Ø Account Create.
Ø Profile Making.
Ø Odesk Test.
Ø Job Apply.
Day-18: Odesk part-2
§ Feedback of previous class
§ Odesk Activities.
§ A completed project discussion.
§ Payment Getway:
o Payoneer Mastercard
o Skrill.
o Paypal.
o Ware transfer.
Day-20:
- Microworkers.com
- Fiverr.com
- Peopleperhour.com
Content Writing
Day-21: Content Development
Ø Content Development tips and techniques
Ø SEO Friendly Content Writing
Ø Setting up optimized Blog Post Title
Ø Word limit for an optimized Blog Post
Ø Keyword Research and Selection for article
Ø Optimize Keywords in Anchor Text
Ø Optimize Your Keyword Density
Ø Keyword Density calculation formula and checking tool
Necessary Usable Tools
Day-22: Others Necessary Usable Tools
- Google Drive.
- Google Image.
- Dropbox.
- Google calendar.
- Google analysis.
- And Others Important tools
Day-23: Blogging, Advertising and Earning / problem solving
Day-24: Affiliate Marketing and Earning part-1
Day-25: Affiliate Marketing and Earning part-2
Day-26: Email Marketing
Day-27: Finishing Class, Farewell and
Certification
